
The haircare industry is full of exaggerated claims, but Evo was founded to challenge that. Since 2005, they've been committed to producing salon-quality products that prioritise performance over marketing trends. Every formula is developed to solve real hair concerns while being straightforward, effective and easy to understand.
Evo believes that "clean" shouldn't mean compromising on results. Rather than jumping on every beauty trend, they carefully formulate products using only ingredients that genuinely improve performance.
Across the range, Evo products are free from:
The brand also avoids adding fashionable ingredients purely for marketing claims and refuses to demonise ingredients without scientific evidence. Instead, they focus on transparency and creating products that perform exceptionally well in the salon and at home. Some products do contain silicones where they genuinely improve shine, heat protection and manageability, but Evo formulates them to avoid heavy build-up or weighing the hair down.
Every Evo product is cruelty-free and PETA accredited, meaning they are never tested on animals. The vast majority of the range is vegan, with only a small number of products containing ingredients such as beeswax or lanolin where Evo believes no vegan alternative currently matches the level of performance their professional standards require.
Looking after the planet is built into Evo's business—not added as an afterthought. Their bottles are made using post-consumer recycled plastic, designed to reduce waste and transport emissions, and they're continually improving their environmental footprint through more sustainable manufacturing and packaging.
Evo also:
Whether your hair needs hydration, repair, volume, colour protection, curl definition or scalp care, Evo has a professionally formulated range designed to target your specific needs. Every product has been created by hairdressers, for hairdressers, making them trusted by leading salons around the world.
Rather than creating dozens of confusing options, Evo keeps its ranges simple, making it easy to find exactly what your hair needs while delivering salon-quality results every day.
At Noho Hair & Co., we believe great hair starts with great products. Evo perfectly reflects what we stand for—honest advice, exceptional performance, sustainable thinking and products that genuinely improve the health and feel of your hair.
When we recommend Evo, it's because we've seen the results firsthand. It's haircare without the hype—just beautifully formulated products that do exactly what they promise.
Noho Hair & Co.
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